03 February 2014

waffles? make them Belgian. Famous Belgian.

AT first, I thought they were expensive as A and I passed by one of its store. Something like a cross between Starbucks and IHOP -it may be affordable to some, but I wouldn't shell out that much money for something I could buy/make at a cheaper price. Nonetheless, the waffles look so enticing so I grabbed A and marched up to the counter.

45Php for Banana Peanut Butter?! Sold!

I took my first bite and -aaahhh!!! definitely heaven! It was so light and fluffy yet, crispy and sweet on the outside.

The interesting thing about Famous Belgian Waffles (if I got my research right), is that it is actually a local brand. It is owned and operated by Innovention Food Asia Co. They wanted to make Belgian waffles more accessible to people and so, they decided to turn it into a sandwich form that you can grab-and-go and that is available at a really low price. Talk about innovation + entrepreneurship.

Earlier today, I went to the mall to buy some school supplies, and guess what I saw -Famous Belgian Waffles! I tried their new Apple Cinnamon flavor (for 45Php!) and decided to stay for a while to work on my paper. The lighting was good, the place was quiet and you can smell the freshly made waffles. Hmmm.

And the tables and chairs were just the right height! This is love <3